Online Marketing
Your chance to show them what you've got
Why Color Is Important
Learn whether the colors you've chosen for your business sends the right message to your customers or sends them running.
It seems hard to believe that colors can have an impact on how we see the world around us. It's been found that color can influence our physical and mental states. Market researchers know this and use it to their advantage.
Consider the meaning of the following colors on your business marketing:
- Blue is the color of corporate America. It represents longevity and security. Blue slows metabolism and produces a calming effect and suppresses appetite. It's been found that men especially like this color in marketing.
- Vibrant Red is usually commands attention. It is a very emotionally volatile color that is exciting and passionate. It stimulates metabolism, increases respiration, and may even raise blood pressure. Red pops text and images off a page. It is a perfect color for buttons on webpages. This color is also commonly associated with energy and vitality, so you may want to use it when promoting energy drinks and food, sports and it's related gear.
- Orange is a friendly, playful color. But, also one that is demanding of the viewers attention. It is energetic and feels flamboyant and casual. Orange increases oxygen supply and is said to stimulate brain activity. The energy and health orange conveys is readily accepted by young adults when used in marketing.
- Earthy brown tones portray simplicity and comfort and credibility.
- Yellow is uplifting, imaginative energy and is quite welcoming. Yellow usually feels warm, cheerful, triggers brain activity and gives us energy. Children and those looking to travel react very well to yellow advertising. Yellow is very effective for attracting attention when placed against a dark background. The contrast is undeniable and beckons the reader.
- Green is associated with growth, health and comfort. It is the most restful color and is said to be able to improve vision. Of course it can be used in the financial sector.
Gray is reliable, mature, and solidly predictable.
Black can be powerfully formal or show high style. It makes it's mark.- White is simple, clean and precise.
Consider how these colors can be used by your company. We say more than we know about ourselves and the image we'd like to portray using colors in our business logos, uniforms, and marketing materials.